Module 1: Preparing to Write

• How to be a Valuable Asset as a Writer 

• The Difference Between Good and Great Writing

• Storytelling
  
  

Module 2: The Writing Process

• Writing Well With Others

• 5W/H

• Research 

• Organizing Content

• Tone and Voice

• Headlines

Module 3: Writing by Content Type

• Blog Posts

• Infographics

• Case Studies

• White Papers & EBooks

• Corporate Slide Decks

• Interactive Content

• News Releases
  
  
  

Module 4: Reviewing Content

• Reviewing Content with SMEs

• Editing

• Style Guides

• CTAs, Imagery, SEO

• Promotional Text for Handoff
  
  

Module 5: Enhancing Content

• CTAs, Imagery, & SEO

• Layout and Design

• Promotional Text for Handoff